Privacy policy
Privacy Policy - Last updated: October 05, 2026
This Privacy Policy describes how Natural Line (operated by Fair Fashion S.R.L., "the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from
[www.natural-line.com](https://www.natural-line.com) or a73114-dc.myshopify.com (collectively, the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").For the purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you.
1. Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
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Contact details: Name, address, phone number, and email address.
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Order information: Name, billing address, shipping address, payment confirmation, email address, and phone number.
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Account information: Username, password, security questions, and other credentials used for account security.
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Customer support information: Information you choose to include in communications with us, such as inquiries sent through store forms or emails.
2. Information We Collect About Your Usage
We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device information, browser details, network connection info, IP address, and interaction history with our Site.
3. Information We Obtain from Third Parties
We may obtain information about you from third-party service providers, including:
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E-commerce infrastructure: Platforms supporting our store, such as Shopify.
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Payment Processors: Financial providers collecting payment info (bank account, credit/debit card details, billing address) to fulfill orders under contract.
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Tracking & Marketing Partners: Data collected via online tracking technologies (pixels, web beacons, third-party libraries) when you visit our Site or interact with our advertisements.
How We Use Your Personal Information
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Providing Products and Services: Processing payments, fulfilling orders, shipping items, facilitating returns/exchanges, managing accounts, and sending transactional notifications.
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Marketing and Advertising: Sending promotional communications via email, SMS, or postal mail, and customizing ads. (Legal basis for EEA residents: Legitimate interest under Art. 6 (1) (f) GDPR).
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Security and Fraud Prevention: Detecting, investigating, and mitigating fraudulent, illegal, or malicious activities. (Legal basis for EEA residents: Legitimate interest under Art. 6 (1) (f) GDPR).
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Customer Support and Improvement: Responding to inquiries and improving store performance. (Legal basis for EEA residents: Legitimate interest under Art. 6 (1) (f) GDPR).
Cookies
We use Cookies to power and optimize our Site and Services, store preferences, and run analytics. For detailed information regarding the cookies used by Shopify, please visit https://www.shopify.com/legal/cookies.
You can configure your browser to decline or block Cookies; however, doing so may impact user experience or cause certain features to function improperly.
How We Disclose Personal Information
We may disclose your personal information to third parties in the following circumstances:
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Vendors & Service Providers: IT management, payment processing, data analytics, customer support, logistics, and shipping partners.
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Marketing Partners: Third parties delivering tailored promotions in accordance with their privacy policies.
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Affiliates & Corporate Group: Internal operations within Fair Fashion S.R.L.
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Legal Obligations & Business Transfers: In connection with legal compliance, subpoenas, enforcement of terms, or corporate restructuring.
Third-Party Websites and Links
Our Site may contain links to external platforms operated by third parties. We are not responsible for the privacy practices, security, or content of non-affiliated websites.
Children's Data
Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 16.
Security and Data Retention
While we employ industry-standard safeguards, no security method is 100% impenetrable. We retain personal information based on operational needs, legal compliance requirements, contract enforcement, and dispute resolution.
Your Rights (EEA & International Users)
Depending on your jurisdiction, you may hold the following rights regarding your personal data:
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Right to Access / Know: Request confirmation and details of personal data stored.
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Right to Rectification: Request correction of inaccurate or incomplete data.
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Right to Erasure ("Right to be Forgotten"): Request deletion of personal records.
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Right to Data Portability: Receive a structured copy of your data or request transfer.
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Restriction of Processing & Withdrawal of Consent: Limit processing or revoke consent at any time.
To exercise any of these rights, please contact us at info@fairfashion.it.
Complaints & Regulatory Contact
If you have concerns regarding our data processing practices, please contact us directly. EEA residents also reserve the right to lodge a complaint with their local Data Protection Authority (for Italy: Garante per la Protezione dei Dati Personali – www.garanteprivacy.it).
Contact Information
For questions regarding our privacy practices or to exercise your rights, please contact our Data Controller:
Fair Fashion S.R.L.
📍 Via Stalingrado 71/5B, 40128 Bologna (BO) – Italy
📧 Email: info@fairfashion.it
📞 Phone: +39 051 327184
P.IVA: IT03553080379